Previous Next
  • Management Team

B2C Europe is a no-nonsense company with an entrepreneurial attitude. We keep overhead low and prefer short, direct lines of communication. This keeps B2C Europe agile and responsive to the needs of its customers and developments in the sector.

Kees van Ginkel CEO

As the company’s CEO, Kees is responsible for the overall strategy and development of all member companies. Kees is mainly involved in business development, information technology and company strategy. He has an extensive background in international operational fulfillment, logistics and general management. Kees lives in the Netherlands.

Rijk van Meekeren, CCO

Rijk van Meekeren founded B2C Europe in 2000 together with José Vega. Till September 2016 he held the position of CEO and decided to do what he likes most, which is sales and marketing and developing new services. As the company’s CCO Rijk is responsible for the overall commercial strategy, the sales and marketing organizations worldwide and the development of services. Rijk is mainly involved in strategic alliances, global accounts and product innovation. He has an extensive background in international sales, logistics and general management. Rijk holds an MBA from the Erasmus University in Rotterdam and lives in the Netherlands.

Bart Ybema CFO

As CFO Bart is responsible for finance within B2C Europe, this means accounting as well as the business partner to deliver the double digit growth into profit. He has a long track record as a CFO for a large Supply Chain company in the Benelux. Bart lives in Nederland and has 3 children.