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  • B2C insights

Mini Guide making money with returns

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Returns are now, more than ever, an essential part of a consumer’s e-commerce journey. Facts such as expensive returns and unclear policies are preventing European consumers from purchasing goods at international online stores.


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Mini Guide lost sales at checkout

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The number of individuals shopping online across Europe is predicted to reach 210 million by 2018. However, some consumers are still reluctant to take the next step from being an online visitor to a buyer. Our research showed that within the last six months a remarkable 79% of consumers abandoned…


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