Cubyn B2C Europe delivery partner
Last mile delivery


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Optimal delivery experience

How working with B2C Europe enabled Cubyn to improve lead times and quality of service for international e-commerce logistics

Meet Cubyn, a logistics fulfilment company located in France. Or according to the slogan, “the first fulfilment company you will love.” To provide their customers with an optimal delivery experience, they work with a multi-carrier model. This means that Cubyn prefers to work with different last mile carriers for all their destinations. Cubyn first connected with B2C Europe just before the pandemic, and since then has come to rely on B2C Europe to keep its supply chains running smoothly despite disruptions.

B2C Europe helps Cubyn to provide a fast and complete cross-border delivery experience for their clients Europe-wide. In addition, B2C Europe allows Cubyn to select local carrier solutions that will perform the best for its customers.

Such a multi-carrier model is not only cost-effective, but Cubyn can also take advantage of the different features of each carrier and keep their customers satisfied by offering multiple delivery options. That is why B2C Europe is a key partner in their multi-carrier strategy.

A multi-carrier strategy

Cubyn is a third-party logistics (3PL) company serving commercial brands within verticals such as beauty, sports equipment, and gadgets. Cubyn is focused on shipping to multiple destinations and competitive pricing more than lead times and service quality.

B2C Europe and Cubyn first started their partnership with a successful test in Belgium and Spain in 2019. When COVID-19 appeared, Cubyn’s main carrier at the time had to close for three days a week. Cubyn reached out to B2C Europe to help them continue shipping their parcels to Europe.

The B2C Europe team was able to quickly integrate Cubyn so it could use all services and destinations that B2C Europe offers.

“Since March 2020, B2C Europe is Cubyn’s partner to ship abroad cost-efficiently, while keeping a high quality of service”, said Paul Mathon, Sales Manager for France at B2C Europe. “2021 is going well, even when Cubyn challenges B2C Europe on certain big destinations.”

e-fulfilment cubyn

Improved lead times

The choice to partner with B2C Europe was mainly focused on the costs at first, and to be able to select a different carrier for all major European destinations. According to Cubyn, B2C Europe offers a solution that aggregates several carriers operating in all Europe, at an attractive cost. B2C Europe’s solutions improved lead times by at least 0.5 day and enabled Cubyn to also deliver all parcels unsorted to smaller destinations, as there is no need to sort in full-service.

B2C Europe helps Cubyn to propose a fast and complete cross-border delivery experience for their clients Europe-wide. In addition, B2C Europe allows Cubyn to select the carriers that will perform the delivery to the end customer. This creates the best experience for the addressee.

Summarised, B2C Europe is currently a key partner for Cubyn to propose a competitive delivery experience for customers all over Europe.


  • Full-service parcel deliveries. This means Cubyn can speed up their warehouse processes, because they can deliver all parcels unsorted for the smaller destinations, as there is no need to sort in Full-Service.
  • Cubyn efficiently uses two of B2C Europe’s hubs; parcels are being processed and transitioned from Paris and Madrid.
  • Cubyn’s top 3 destinations are Germany, Belgium, and Spain. Other routes being: Austria, Czech Republic, Denmark, Finland, Ireland, Italy, Luxembourg, Netherlands, Poland, Portugal, Romania and Sweden.

B2C Europe is a key partner in our multi-carrier model. Thanks to B2C Europe, we can search for new markets and enter them easily – Nicolas Gavazzi, Business Unit Manager at Cubyn

Partnership: Cubyn x B2C Europe

The partnership between Cubyn and B2C Europe works really well, with a close proximity between the company and the account manager of B2C Europe. Via one point of contact, they have the ability to ask all the questions and concerns for all destinations in Europe, to one person.

The relationship is based on providing constructive feedback and finding solutions on the different open topics. B2C Europe is supporting Cubyn in a context of constant growth. For example, B2C Europe proactively provides information in an emergency. During seasonal periods, B2C Europe sent a daily update about all carriers and their options, so that they could adapt to the situation.

The main win with the solution designed by B2C Europe, is linked to savings. Cubyn’s other solution was to give 100% to La Poste, unsorted as well, so no real win for them to do one more sorting. But by using B2C Europe’s solution, Cubyn saves on average €3-4 per parcel.

Cubyn is a trusted customer of B2C Europe for several years. Cubyn happily uses B2C Europe’s Parcel Plus Last Mile solution. They have one point of logistics for their customers and one point of drop off for their products. Therefore, they have the ability to ship parcels effortlessly, anywhere in the world.

A competitive delivery experience

B2C Europe is a key partner in the multi-carrier model. It’s very important for Cubyn to have more than one carrier servicing all destinations. Thanks to this partnership, Cubyn now sends their parcels to all European destinations.

And that’s not it. The collaboration makes it easy to explore and enter new markets. This allows both B2C Europe and Cubyn to grow constantly, a true partnership.

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