With the worldwide growth of ecommerce and the increasing competition within this sector, the online shopping landscape is shifting to a more dynamic environment. The consumer has a choice of numerous providers of the same product or service. This can result in consumers becoming more demanding. Etailers are therefore constantly looking for ways to satisfy customers and outsmart the competition. Increasing expectations and wishes of modern consumers, with regards to speed and options make this more difficult than ever. Because the logistics sector is strongly influenced by consumers, this sector is forced to adapt to the increased expectations and wishes.
There are 4 factors that are reshaping customer demands in the logistics industry. These are: speed, options, sustainability and real-time information.