Dutch fashion and lifestyle label JOSH V was founded by Amsterdam-born fashion designer and entrepreneur Josh Veldhuizen in 2011. Josh launched the brand with the aim of producing elegant and stylish clothing that ‘make women’s hearts worldwide skip a beat’.
Over the past six years, JOSH V has become one of the fastest growing fashion and lifestyle brands in Europe, with collections available in eight countries. While the Netherlands remains the brand’s primary market, demand is quickly increasing, particularly in Belgium and Germany.
To respond to the new interest from Belgian and German consumers, JOSH V wanted a cost-effective way to ship an increasing number of parcels to these markets, as well as to other European countries.
As an ecommerce seller still in the early stages of growth, the company initially struggled to make shipping across borders cost-effective. The brand simply didn’t take enough orders to make bulk deliveries feasible and the requirement of providing a local returns address added to an already costly process.