Our Leadership

We know where we're heading
We know where to go

Exploring boundaries
And expanding horizons

Always one step beyond
the expected

Meet the crew

Here is José
Our CEO

José Vega looks Spanish, talks Spanish, but is Dutch. A Pit Bull by nature, he never lets go. He puts his money where his mouth is. This and an extensive background in international sales and logistics makes him a dynamic CEO and leader. José co-founded B2C Europe together with Rijk. An entertainer by heart he knows every restaurant in the city. José loves animals - only for dinner - and lives in Madrid with his Spanish wife and children.

Meet the crew Our management

Encounter Bart
Our CFO

Bart Ybema is the kind of guy who wears a pencil behind his ear, always busy, never done. He gets excited by details. And really excited whenever he sees a financial opportunity to do things for less. Accounting is his business as well as delivering the double-digit growth into profit. Outside the office he’s just as fanatic as a runner. And he just bought a racing bike to hit 80 km a weekend - no less.

Bump into Hanneke
Our IT Director and Program Manager

Hanneke Vogelaar is a very driven person. And a perfectionist too. Always looking for opportunities by connecting people and focusing on results. Though there is no such thing as perfection, this combination makes her perfect both for IT and program management. Cheerful and open, Hanneke is the natural glue between the departments and all different projects. She lives in the Netherlands with her husband and three children.

Run into Eduardo
Our Operations Director

Eduardo Montes, the latest addition to the Directors Team, joined the company during 2016 in the B2C Europe Spanish branch. An engineer by studies with a banking history, his journey from Dominican Republic to Europe was motivated by an MBA in Spain. He's always carrying a smile, willing to help his colleagues and never leaving behind his process-oriented and analytical toolset. In September 2018 he moved to the Netherlands to work at the company's headquarters. Rumor has it he used to run marathons and play tennis, let's just say he's more focused on networking now...

Meet with Martijn
Our CCO

Martijn van der Geer is an openminded personality, pragmatic and creative. Some people may ask why he’s in the industry, being an historian. The answer is simple, for the roles he plays you need the skills and lessons from the past. With humour and insight, he is motivated by B2C Europe to get people and business to the next level. He likes a challenge or two, as well as being a sporty guy, he can also fix your car and boat too.

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