Provide certainty with nominated day delivery

tips  January 31, 2018

Simultaneously with the growing ecommerce, the wishes of the consumer also grow. Consumers are demanding more flexibility in delivery options and retailers need to offer this to increase conversions. One way of doing this is by offering nominated day delivery.

50% of respondents are willing to pay for a more convenient delivery option

Nominated day delivery

A survey showed that 66% of consumers reported having bought from one retailer in preference to another due to superior delivery options. 50% of the respondents who participated in the survey had abandoned a purchase online due to unsatisfactory delivery options and 50% are willing to pay for a more convenient delivery option[1]. This shows that it is important to provide your consumers a choice when they order something from you. One of the options that definitely must be among the options offered is nominated day delivery.

Nominated day delivery lets the consumers choose a day and time window for their order to be delivered. Speed is no longer the most important element in deliveries. Consumers value convenience and choice, so nowadays it is important that the consumer has the certainty that the package comes at the moment that suits him[2]. Webshops that have already implemented this service include ASOS, Marks & Spencer and Amazon.

Benefits for retailers

Besides the fact that offering nominated day delivery is great for the consumer, it also has a number of benefits for the retailer[3]:

  • A lower amount of customer service queries.
  • Able to arrange additional trailers 1-2 days in advance.
  • Easy to prepare peak planning.
  • Able to outsource staff on bigger outbound days.
  • Fewer fluctuations between dispatch days.
  • Achieving SLA’s even on Black Friday and Cyber Monday.

It can be concluded that in the interest of both the consumer and the retailer, the focus must be on convenience and choice through nominated day delivery.

[1] Econsultancy (2016), Ecommerce delivery: what do consumers want.

[2] Paazl (2017), The 5 key trends in ecommerce delivery for 2018.

[3] Connectible (2017), Nominated day delivery and the effects on operations and logistics.

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