With the continued growth of the ecommerce sector, the number of returns also continues to grow. It is estimated that one-third of all online purchases are returned. This creates costs for etailers and puts extra pressure on the environment. How can you reduce your return rates as an etailer? Let’s have a look at the following tips.
Stop offering free returns and free shipping
By offering free returns and shipping, the consumer’s purchase process is made less risky. This can result in extra customers, but there is a big chance that these customers will turn into returners1. If you choose to offer free returns, make sure that you provide the consumer with ready-to-use shipping labels. With larger volumes, you can include the price in the negotiations with your carrier.