Ecommerce has become an essential part of people’s lives and is gaining popularity every year. Nowadays, almost everyone has bought a product online. The digital consumer can choose from a huge number of different stores and product variants. As a result, consumers are becoming increasingly demanding. If one online store does not know how to attract consumers, then they simply go to another one. This makes it more difficult for online stores to attract and retain customers.
For online stores it is therefore important to understand consumers. This applies to both their behaviour and their needs. In one of our previous blogs you read that 60 to 80% of online shoppers choose to leave the website without completing a purchase. By making smart use of psychological influencing techniques, online stores can increase the chances of them proceeding to completing a purchase. In addition, these techniques ensure that purchased products are returned less often. Curious about the different ways in which web stores achieve this? Then definitely read on!