Ecommerce is a sector that is constantly changing and upgrading as technologies improve and competition increases. It is becoming increasingly important in this changing sector to stay ahead and respond to trends. The future of ecommerce is uncertain, but it is certain that creating an optimal online shopping experience and customer experience is paramount. Let’s have a look at four predictions about the future of ecommerce.
1. Delivery: Fast, faster, fastest
As far as the future of ecommerce delivery is concerned: the faster, the better. Speed of delivery is extremely important for the consumer and determines the shopping experience to a large extent. Today, the norm is shifting from two-day or next-day delivery to same-day delivery. This principle of same-day delivery means that when the consumer orders a product in the morning, this is delivered at home in the evening. This time frame, however, only becomes shorter and shorter. Amazon has even set up a service for Prime members, where Whole Foods products are delivered at home within two hours of ordering. Will this be the new norm?
2. M-commerce is the key driver
Consumers are online 24/7 and can buy a product or service wherever and whenever they want. Research shows that mobile in number of visitors is greater than desktop. Also for purchases, this number in the US, UK and Japan is greater for mobile than other devices. In the rest of the world, the number of transactions is not yet as high for mobile but is still increasing. Mobile apps will even help consumers find information about products and show how those products look (on the consumers). Mobile and social media are the key drivers of e-commerce development moving forward. It’s all about ease of use and it must be made easy for the consumer to make purchases through mobile. Therefore: focus on creating a mobile culture first.
3. Automated shipping vehicles
Another prediction in the field of ecommerce delivery is the emergence of automated shipping vehicles to transport products without manual intervention. For example, drones or self-driving cars that work as delivery vehicles. These automated vehicles will enable online stores to deliver packages more efficiently and faster. In addition to improving efficiency and speed, this development is also a sustainable alternative and therefore good for the environment: another factor that we will increasingly have to take into account in the future. The emergence of these automated shipping vehicles is already under development and will probably replace all regular delivery vehicles in the future.
4. Personalization: The holy grail
In this digital age, it is possible to reach consumers anytime and anywhere. What’s important is that those consumers can quickly find the products they are looking for on the website. Research has shown that in the time a person visits a web store, he or she has only seen 1-2% of all products. In order to maximize customer experience, personalization of the website is the holy grail of online stores. Personalization allows for the opportunity to place consumers in the right category. Hereby, a standard product or service is linked to the needs of an individual, with the aim of delivering the right content at the right time. This creates added value for the consumer and a profit for the online store.